Why I started a company (and why more women should too)

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n April of 2018 I quit my job to start a wedding tech company called Honeydew, with my friend Lucy. Before that, I had been fantasizing for years that I wanted to start my own company, even without a specific idea in mind. Here’s why:

Solving an underserved pain point is motivational and profitable

It’s easiest to identify pain points that you yourself experience. With most new companies being founded by men, this means many women-specific pain points go undeserved. Knowing this gave me and Lucy the extra oomph to

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