Thinking Outside the Box? Overrated.

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At one time or another, every business professional has been told to “think outside the box!” After all, that’s the only way to drive innovation, right? Not exactly. Not only has “thinking outside the box” become more of a generic stock phrase than real, actionable advice, but it may have never been good advice in the first place. “Outside-the-box thinking is often valued because the perception is that outside the box is where innovation and new ideas come from,” says Brad …

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