Tag: Featured

How to Market Effectively to Generation Z

Generation Z will make up about 20% of the workforce and 40% of consumers by 2020.  Here are 5 key differences between Generation Z and Millennials, and our perspective on how these differences will impact your business. Generation Z is More Entrepreneurial Entrepreneurship has been in decline in the US for […]

Seven Tips for Being a Great Leader in a Male-Dominated Business

Not only are women achieving success in male-dominated industries, more and more women are also becoming leaders. Being a leader comes with its own set of challenges, even in non-male-dominated fields.  But when you’re a leader in a group where women have been marginalized for years, it can be even […]

How To Find Your Life Purpose To Live A Regret-Free Life

Finding your purpose and then creating a regret-free life can feel daunting to many, especially when you feel the pressure of ‘running out of time.’ At the core, we all want to know three things: That we have a purpose for being here; That our life has meaning; and that […]

The Five Unspoken Rules of Today’s Workplace

We live in unprecedented times, especially when it comes to our careers. Technology, the economy, and globalization have created constant and rapid change. Long ago, companies banked on the fact that if our parents and grandparents had been customers, we would be too. Tradition, loyalty, and reliability were the competitive […]

Five Actions to Take When You Hear, “I Don’t Trust You”

Talking about trust is tough in business. When a colleague tells you, ” I don’t trust you ” your first instinct is probably to react defensively or aggressively, and rarely with curiosity and an openness to understand. You take “I don’t trust you” as an attack on your character and […]

Shut Down Your Screen: Take a  Break From Social Media

Feeling overwhelmed by your constant social media feeds? You’re not alone. More and more people are looking for a break from the distractions of being continuously connected. Whether it’s Cute Kittens on YouTube, Facebook or Instagram, or updates on LinkedIn or Twitter, sometimes you just want to get away. Why […]

So You Want to Start Your Own Business?

Historically, rates of female entrepreneurship have always lagged behind those of men. As society develops, a long overdue mindset of openness has gained popularity. In turn, there has been a dramatic increase in women’s entrepreneurship in the last few years. In the United States, not only do women own 11.3 […]

How a Failed Ice Cream Shop Turned Me into a Thriller Writer

In 2004, my dream of becoming a published author came true. “The Journal of Mortifying Moments” was well-received and well-distributed. It was “laugh out loud funny” (that’s what Entertainment Weekly called it, not just me). I assumed, as I’m sure many first-time authors do, that I was launching a successful writing career […]

Six Persuasion Techniques Explained with Propaganda Posters

Every aspiring leader hopes to wield influence over their followers. The ability to sway others to your opinion is a useful skill in many areas, particularly in business. But persuading employees and staff to work according to your standards, goals, and values is no simple task. Today, large groups of […]