Small Is Beautiful: 4 Ways to Build Your Employer Brand Without Breaking the Bank

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These days, the term “employer branding” gets bandied about a lot. But what does it mean? Like consumer branding, which builds reputation and recognition for products, employer branding is about doing the same for your workplace. However, rather than attract customers, the goal is to attract your future employees.

Big firms spend millions of dollars on their employer brands. They hire dedicated teams of HR professionals to make and share content about their cultures. They also highlight information about their perks and programs through multiple channels, including social media, video,

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