should companies respond to Glassdoor reviews?

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A reader writes:

Is it a good idea for employers to reply to Glassdoor reviews? I’ve never really thought there was much to be gained from replying publicly to positive or negative reviews. What’s causing me to reconsider is one we received that’s just not factual about our interview and rejection process. I’m wondering if you think we’d benefit from clarifying what happened or if we should just leave it be. If you think a reply would be a good idea, thoughts on the best way to respond?

I answer

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