Shifting Gears: SVP Becky Alseth Talks Culture Change at Ritchie Bros.

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Don’t tell Becky Alseth the heavy equipment industry is male dominated. The Senior Vice President, Brands & Innovation, for Ritchie Bros., the world leader in used equipment disposition, works among a diverse group of leaders and says she doesn’t subscribe to that point of view.   

“I don’t think of the world that way: male or female dominated. I am interested in the business challenge and how I can contribute to the conversation,” says Alseth. “I seem to have different points of view from others around the table, both men

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