Recruitment Marketing: How to Conduct A/B Testing

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When I’ve written job postings, there have been a few times when I’ve asked myself, “Is that the right word?” or “Will candidates outside the company understand this?” It would be great to find out answers. Well, we can by using a technique called A/B testing.

In short, A/B testing is when you create two messages that are exactly the same except for one factor and then measure which message performs better. It’s important to note a couple of things about this definition:

Keeping the distinction between one-factor. If

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