Once upon a Time: How to Use Storytelling to Attract Top Talent

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People of any age can’t resist a good story, whether it’s the fairy-tale movies of our youth, sagas about wizard boys or Netflix binging. Stories make for wonderful entertainment — but they’re also an effective way to show potential candidates why they should work for your company.

After all, today’s job seeker is often distracted and overwhelmed with options. Using storytelling that’s compelling and consistent helps build an effective employer brand — the messaging about your company that appears on all channels, from your website to social media to

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