How to Support the Creative Process of Ordinary People

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I loved this Harvard Business Review white paper by Teresa Amabile titled, “In Pursuit of Everyday Creativity”. From a business context, we’re constantly focused on creativity and innovation. We place value on it.

My takeaway from the white paper is that we tend to label people as “creative” versus looking at a creative process that anyone could use successfully. It also raised some questions about how we view creativity. For example:

How do people learn a creative process? I’ve heard of “creativity” training, but do those programs outline a

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