There’s a great deal of difference between setting up a business and creating a brand. The latter will certainly provide you with more success, that’s for sure.
Brand strategy should be the first thing you’re thinking about before you’ve even registered a new business.
A recognisable brand will keep customers coming back for more, build a level of trust and make your business instantly recognisable through a logo or even person associated with the business.
Of course, that doesn’t come easy. There are plenty of aspects you need to put