Ariana Pierce: How To Be An Instagram Influencer

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Since launching my company, Superstar Nail Lacquer, in 2008, social media has played a very important role in the overall success of my business. I remember sitting at my desk wanting to get the word out about my new brand, but after researching the cost of traditional paid advertisement, my bank account just didn’t agree. With a Twitter and Facebook account, I took to those two platforms to expand my reach, and through creative marketing was able to gain customers from around the world. Eventually adding Instagram to the marketing

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