6 Areas on Your LinkedIn Profile You Should Optimize in 2018

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If you’re wondering how an optimized LinkedIn profile will help you in your job search, the answer is simple: Your profile needs to be found by hiring authorities (recruiters, hiring managers, and human resources reps). These people cannot find your profile unless you utilize search engine optimization. Hiring authorities approach LinkedIn similarly to the way they approach their applicant tracking systems (ATSs). They search the site for certain keywords …

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