Job seekers who want to take charge of their online job searches need to start applying search engine optimization (SEO) techniques to their social media profiles – especially LinkedIn. Employers are using Google to vet you. When they enter your name, there’s no telling what they might find. The negative comments others have made about you could derail your job search.
If you want to increase the quality of your job prospects and ensure a smoother job search, you must take control of your online image.